Our approach to Search Engine Optimisation (SEO) is based on ethical link building. Creating one-way, permanent links, but with a twist. The emphasis is on the creation and distribution of engaging content to support the delivery of relevant, inbound links. This is SEO Primer preparing your site for the SEO Arms Race.

You can’t ignore the fundementals, making sure that your on-page SEO is effective will ensure that you are in the best possible position to maximise any off-page promotional activities such as link building.

It’s not just about the links. Anyone can buy loads of cheap text links loaded with keywords in order to compete for rankings. The question is, what value does this add for the user and how sustainable is this in the long-term?. The search engines are getting smarter. They want to see evidence of thought, effort and human intervention.

SEO needs to get back to basics. It’s has to be about putting the user first. We put content at the heart of our SEO strategy and we believe that a successful link building strategy and SEO campaign is dependent on the creation of thought provoking content.

Equally, from marketing perspective you cannot ignore the opportunity to deliver your marketing message to your chosen audience. So careful consideration of where to place your content for maximum exposure to the right audience is key.

Relevance is crucial. When I am reading about home furnishings why would be interested in links that may help rejuvenate my love life! Links are there as a navigation tool to allow users to move from one related topic to another.

In summary, SEO Primer is based on a philosphy of Content Centric SEO . It is about building great content, then being selective about where that content is posted. The content and the links create an extension of your site helping both the user and the search engine clearly understand which key words and phrases you want your site associated with.

SEO Primer provides a range of delivery mechanisms. Distributing your content and generating ethical, one-way, permanent links from a wide variety of sources including, directories, press release, articles and social media.

Welcome to the home of Content Centric SEO