The benefits of SEO (Search Engine Optimisation) can be significant, increasing visitor numbers at a much lower unit cost. This means that we can often, dramatically improve sales margins online, when integrating paid and natural search campaigns.

SEO is about understanding how the search engines rate your site and your content in their natural or organic search results.

75% of all search traffic is generated from organic or natural search results. This means ONLY 25% of search traffic is delivered via paid search, or Pay Per Click (PPC).

The only way to compete for this organic traffic is to make sure your content and your website are "search engine friendly" or, optimised.

The first three natural search positions or rankings on page one generate 80% of the visitor traffic delivered from organic search results.

Securing page one, position one search results is critical, it means:

• 4 times the traffic than position two
• 6 times the traffic than position three
• 22 times the traffic than position ten

Less than 1% of search traffic is generated from rankings lower than page one. Without SEO it is unlikely that your website would rank on page one, let alone position one.

The only sustainable method for improving search engine rankings and increasing traffic is to use ethical and legitimate Search Engine Optimization (SEO) techniques. Short-cuts, or cheats can often get you penalised and this can be counter-productive.

Attracting the right type of visitor or traffic that converts into meaningful action (e.g. sales) is obviously pivotal. We believe that SEO starts with understanding your clients and your market. Put the users first and capture their interest.

Content Centric SEO. This means creating relevant, thought provoking content. Optimised specifically for your target audience. It’s about getting your message out there. The content has to be link worthy and the careful selection of where to publish this content is the final critical step. We believe this is the best way to target your marketing message and secure qualified traffic for your web site. Or simply :

“Delivering the right eyes, to the right page, for the right reasons”